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World Wide Web February 5 news, following the Google threat to withdraw from China and stir up trouble after the recent trouble in Europe again. “The New York Times” February 3, said Google and Europe because of privacy protection, copy protection, and monopoly markets and so on, and European legislation departments, regulatory authorities, as well as consumer protection organizations of the friction and conflicts, contradictions upgrade.

Despite Google’s development in China encountered some problems, but the company in Europe, face a bigger trouble.

In personal privacy, copyright protection and the rule of force search engines such as all kinds of issues, Google and the legislators, regulators and the interests of consumers increasing friction between the protector. Throughout Western Europe, Google began to face the conflict escalating.

Start alert

For Google, the European market is more important than the Chinese market. Because revenue from the United Kingdom alone, had ten times the revenue of China’s business around. In the whole European continent, Google is currently the most popular search engine, even beyond the company’s market share in the U.S. market share. Google continued to expand and scale of ambition continues to expand, has aroused the vigilance of some European politicians.

Italian Prime Minister Silvio Berlusconi (Silvio Berlusconi) currently being promoted by the introduction of Internet regulation laws, regulatory targets, including Google’s video sharing site YouTube. Meanwhile, the Berlusconi family’s Mediaset has sued the You tube of copyright infringement, raised 780 million U.S. dollars in astronomical amounts claimed. Industry insiders said that “Google in Italy is undergoing a full-scale war.”

German Minister of Justice Schnarrenberger (SabineLeutheusser-Schnarrenberger) previously publicly stated that “Overall, Google is becoming a global monopoly giants like Microsoft.” Schnarrenberger, but a spokesman later said that the Shi纳伦贝格尔’s speech does not mean that Google will launch an antitrust investigation in Germany.

For European countries the response, Google said that these countries do not have concerns too. Valley Song, said the company’s complaints mainly from competitors such as Microsoft and media companies. As technology changes, these companies are long-term business model in the past is threatened. Google said in a statement, “We like to stay in the European market, we are in many European countries have a large user base. Our increasingly popular, it means that some people will complain. For us, the most important thing is to do the right thing. This means that users do not lock them into our products, and friendly to work with partners. ”

Italy’s misfortune

Google faces challenges in Europe, may be the first to be staged in Italy. This month, Google executives of the four trials will begin hearing the district court in Milan, Italy. Google’s video site You Tube has broadcast over a period of “abuse of youth with autism,” the video. The incident took place in Google in 2006 before the acquisition of You Tube. After the incident, the Italian division of Google removed this video, but still protecting the interests of institutions with Down syndrome Vivi Down proceedings.

Google said that in the receipt of the notice, the company immediately pulled off this video, but also through cooperation makes shooting and uploading video, criminals punished. Google feels that this lawsuit is a threat to freedom on the Internet, but also for the purpose of challenging the European Commission, because it could not complete the task imposed on Internet service providers, that is, pre-screening of thousands of users every day to upload hours of video. However, Italian prosecutors believe the case has nothing to do with the Internet free, for the exercise of power companies at the same time, can not be at the expense of civil rights violations.

On the other hand, Italian authorities raided last summer, Google’s office in Milan to begin a public inquiry launched Google News. Italian distributors had complained that Google News infringes their copyrights. In addition, the German newspapers and magazines and publishers have also complained to the government, they are all sites of the advertising revenues are only about 100 million euros a year, but the Google search in Germany every year ad revenue reached 1.2 billion euros. Currently, Germany’s antitrust division is gathering evidence, not yet decided whether to launch an investigation.

Microsoft’s Experience

Competitors, including Microsoft, are currently active in Europe, started lobbying to emphasize Google’s dominant position in Europe. • Microsoft general counsel Brad Smith (Brad Smith) said, “no matter what, and when a major market share in more than 90%, people will inevitably have to have begun to have doubts. Why say this because we had a similar experience. ”

According to Internet traffic monitoring com Score statistics, Google has occupied 80% of the European online search market share, and the company in the U.S. search market share is only 65%. Yahoo and will be in the U.S. search market, which has a 17% and 11% of the share, but it was hard to find traces of the European market, market share for less than 2%.

European Union antitrust officials have said on the antitrust case, the dominant market share and can not serve as a sufficient condition for the establishment of a monopoly. Must be proved that the company is abuse of dominance to stifle competition. Market analysts believe that Google’s competitors in the home may be launched in Europe, anti-trust lawsuit against the company.

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